Wednesday, August 19, 2015
USING TWITTER FOR ARTICLE PROMOTION
SOCIAL NETWORK
One way you can use the social marketing tool Twitter is to do so as a social media marketing tool. Social media has grown by leaps and bonds in the last few years. It is a way of bringing people to your product or service because they are already interested in it, rather than having to convince them that they need what you have to offer. It is the way many businesses are marketing, from top of the line companies to even presidential campaigns. What about your articles, Twitter can help there, too.
Set Up To Market
One of the first things you should do as a Twitter user is to build your Twitter following around people who are most likely to benefit from what you have to offer. For example, you are a mother of toddlers and you have your own toddler blog. You want to get more traffic to the blog.
· Set up a Twitter account that is associated with your blog. Be sure to including your blog's website address in the profile.
· Grow your following and follow others who are also mothers, or involved in your industry. Interact with them by talking about toddlers and other topics that are fitting.
· Develop a relationship with them. They know you as a friend, not a salesperson.
· You decide to write an article or two for an article directory. You want people to learn about a promotion you are running or a product you are selling at your website.
· You publish a link in your Twitter account to those who are following you to encourage them to visit your website to learn more.
· You can also send a link to the article no matter where it is located. Your followers can easily click on the link and end up reading your article. No matter what type of topic you are promoting, the key here is to develop a following that is
going to be interested and then to engage them. Talk with them and get to know them. Follow their information by reading the links they send and commenting back to them about them..
The good news is that over time, you can develop a very easy system of writing an article, publishing it and then letting your Twitter followers, or Tweeples, learn about it. You could develop a strong traffic model by doing this over and over again.
What Are Direct Messages on Twitter?
You have noticed that people have said that you should "DM" them. What does that mean? A direct message or direct mail is a short note that is sent not to the whole Twitter following but just to one person, the person that you identify to send it to. It works just like email works, only you are limited by the number of words or characters you can use and the entire thing is contained on Twitter rather than on your email lists.
Why Use Direct Messages?
There are many times when you will want to use direct messages instead of posting the information directly on Twitter's boards. For example, let's say that you go to Twitter.com and update on what you are doing. You send a short message out stating that you are looking for help on a blog post you are writing. Instead of having people send you "@" messages, you tell them to send you direct messages or a DM, as they are commonly called. The benefit here is that you will be easily able to share your message with whomever wishes to respond to you, but because you have them send back as direct messages, you can interact with them on a one on one basis without being in front of the crowd.
There are some situations in which you should always use a direct message:
· You are sending private information to someone that you know. It is never advisable to send private information or identification to anyone over the Internet unless you know them personally. Twitter is the same way. You should protect yourself.
· You want people to share personal information with you. Never request this information otherwise.
· You need to talk about a private topic, perhaps a business opportunity.
· You want someone to read something but do not want to allow others to do so.
· You know the person and want to say hello, personally.
Direct messages can only be sent to those people who are following you. If you want to send a DM to someone that you do not know, you first have to request that they follow you, usually using the Twitter "@" function.
Direct messages can be abused by some people. If you are getting too many from one person and you do not like that person, you may wish to un-follow them, which will stop the messages from coming through.
What Do You Wish to Accomplish Using Twitter?
Twitter may seem like a simple tool used only to communicate with others in a passing method.
Yet, it can be used in various ways. Many people have set out to use Twitter with specific goals. They want to accomplish one thing or another by posting the short, 140 character messages about what they are doing. Some of the best bloggers and Internet marketers are noticing that Twitter is actually quite capable of helping individuals to accomplish various things.
One of the reasons you may want to use Twitter is to build up your profile and become an expert in your niche. You can accomplish this through interacting with others on Twitter and offering advice and guidance to those looking to get into the niche. For example, perhaps you are a blogger who wishes to teach others to blog. You could easily use Twitter to follow people who are new to the industry and then use it as a method of showing what you know.
One of the most common advantages you can gain from using Twitter is to drive traffic to your website or blog. For example, if you have a blog promoting a product or service, and you post an updated post on some area, you may wish to post a link on Twitter to allow others to learn about the post. The same thing works for those who wish to promote a sale or promotion on their blog. Imagine if you were giving away a free vacation on your blog. A few small Tweets about this on Twitter is sure to drive increased traffic to your website or blog to learn more.
A third reason to use Twitter is to do so to build up your network within your niche. Who are other people who are in the same business as you are? What are they doing? Do they have anything to share with you? You may want to do the same thing with side by side niches. For example, you can use Twitter to help you to connect with people in debt who may be interested in your frugal blog.
There are many ways that people are using Twitter to communicate and to develop their business around. There is no limit to the number of ways it can be used either. For many businesses and personal users, Twitter is all about making that all important initial connection.
What Makes You Un-follow On Twitter?
The goal of Twitter is to interact with other people. It goes without saying that you do need to follow at least a few people so that you could interact with them. But, there comes a time when you may be hitting the un-follow link more often than you had hoped. The reasons for this are quite simple most of the time. You just do not like the person. There are two things to consider here. First, consider why you should un-follow people on Twitter. Second, determine what you should avoid doing so that people do not stop following you for those actions.
What Stops People From Following?
Most people will get on Twitter and start increasing the number of people they follow with each usage of the website. This is common because, as you will see, each time that you use Twitter you actually will see messages those you are following that are being left for others. So, what does this mean? It means that you may become interested in what they are talking about and want to join in. So, you follow them.
One of the main reasons that people stop following others is because of spam. Spam is sending unwanted, unsolicited messages, either through the Direct Mail box on Twitter or even in the links that are sent. Spammy links, which is commonly thought of as those which are sent often, are a sure fire way to get people to stop following you. For example, let's say you are working an MLM business and are trying to use Twitter as a promotional tool. You send a link to your website. Then you chat for a bit and send another link. You are not sending it to anyone new, in most cases, but rather, you are sending the same message to mostly the same people. There is no benefit here.
In addition to this, there are likely to be a number of other reasons why people stop following you. For example, it may be that you continuously make negative comments. Some people do not follow those that do not chat with them. Therefore, if you fail to interact, this too can stop people from talking to you.
One thing is for sure. If you wish to be successful using Twitter, you need to have people following you. Consider the question; what do you hate to see people do on Twitter? That is a good indication of what you should not be doing as well.
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